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The information in the book was good and useful to learn how things work or should work on a product team, but the delivery was a little slow and dry. It wouldn t be so sexy or approved by the marketing department, but aaccurate name for this book would be Product Management 101 Recommended. DOWNLOAD BOOK ⚇ Inspired: How To Create Products Customers Love ⚉ Why Do Some Products Make The Leap To Greatness While Others Donot Creating Inspiring Products Begins With Discovering A Productthat Is Valuable, Usable, And Feasible If You Can Not Do This,then It S Not Worth Building Anything How Do You Decide Which Product Opportunities To Pursue How Do You Get Evidence That The Product You Are Going To Askyour Engineering Team To Build Will Be Successful How Do You Identify The Minimal Possible Product That Will Besuccessful How Do You Manage The Often Conflicting Demands Of Companyexecs, Customers, Sales, Marketing, Engineering, Design, And How Can You Adapt Agile Methods For Commercial Productenvironments Product Management Expert Marty Cagan Answers These Questionsand Hundreds As He Shares Lessons Learned, Techniques, Andbest Practices From Working For And With Some Of The Mostsuccessful Companies In The High Tech Industry You Will Find Thatthere S A Very Big Difference Between How The Very Best Companiescreate Products And All The Rest Inspired is pretty high level and tends to focuson the organizational challenges related to product development I feel that there are some better resources out there especially online blogs if you as a product manager are looking for strong guidance at atactical level Although, the SVPG website has some useful resources I kept putting off reading this book, and after having experienced the growing pains as a PM and other major organizational transitions, most of the insights the book had to offer I had already learned the hard way So if you think you re like me, I wouldn t beat yourself up for not having read it However, the book was still a pleasant read and is filled with healthy reminders on the critical role of a product manager and proper perspectives on developing winning products. Picked up this book after a great review in Economic Times The content is very disappointing to say the least The author has missed on several key responsibilities and challenges of product management and has only penned a theoretical and ideal world description The book does not talk in examples and almost sounds like a boring lecture Not for beginners and surely not for veterans either Disappoint s. Possibly one of very few books actually written all about Product Management, and it s a good one I love how it starts with a bunch of things that people think are Product Management but which aren t I also like the simple framework and definition of PM around valuable useable feasible, and how he builds up detail on achieving those qualities through the book Got a bit dry as it came towards the end, but was a good length Highly recommend for anyone in or thinking of moving into PM. One of the best books I have read in a while It got me thinking about a lot of stuff that s going on in our industry and it also helped me bridge the gap in my transition from a company oriented on providing services to clients to a company owning their own product and oriented towards keeping their customers happy and improving their product Although I am not a Product Manager which is the main intended audience , I would say that I am at the best point in my career to have read this book and would recommend it to anyone working on a tech product. I m frustrated with myself that I didn t read this many moons ago This is the book for you if you are An aspiring product manager Work with product managers e.g you re a software engineer or designer You re building out a product team You are interested in how modern tech teams structure themselves I m embarrassed to say I hadn t read this book until today I s pretty a concise summary of all the other articles, books, and conversations that I ve had in the field You could probably save a lot of time by reading this book when you re first interested in PM, rather than after doing it for four years But re read it then, too I particularly liked that he discussed Clear definition of role separation and responsibilities of marketing, PM, interaction design, development The emphasis on the Product Discovery process I think people underestimate how much of PM is a researching incubating ideas role You spend a lot of time sorting through information and considering what is isn t relevant The need for high fidelity prototypes If I had to pick a single skill that would make me a better PM, being able to quickly produce a prototype would be it Ways to do small usability tests as a PM I think there s a lot of pushback from this in the industry lots of people worry the PM can t detach research will be useless There s a lot to be said for small amounts of research Discussion of how to build a PM team I think he s completely right that there are often people throughout companies with the right skills and attention to detail Dealing with special requests from clients and the hidden costs of those requests I d recommend it to anyone who is struggling with a few major customers, and has a CEO that wants to accommodate special requests I ve never personally had this challenge, but he seemed to have practical advice. tl dr products need prototypes, are grounded in answering emotions, and can always be improved.Product management starts with this book If you want be one, start here, then go find something that talks about the products in your field of interest, or describes the process by which you get yourself hired, or the way you raise capital to fund your own product But, start here to learn what it means to build a product quickly and successfully.Not that you re guaranteed success Especially when you re working for somebody else, your ability to drive a product from an Idea to a Sale is going to require negotiation with every other part of the business Most people are used to thinking that the idea in their head is the idea that will get delivered, even though there are a dozen people working on the product And most companies aren t actually committed to the idea of having a person who owns the Idea of a product, allowing the role to be implied by a project manager or chief architect or lead engineer.It s clear this is a book that was built from blog posts, because there s some repetition of phrasing which made me wonder if I d misplaced my bookmark Normally that feels like sloppy editing, but here it felt like a successful lecturer who returns to a few key phrases to remind you of the previous point and how it aligns with this next one.I wish I d read this book a year ago It answers 90% of the questions I had at the time, long before I acquired the title of product manager.